“The accurate, timely, and high-quality information we get thanks to our SAP PCM implementaion gives us confidence and assurance to move forward in decision-making.»


Humberto Tapia

IT Manager, Concretos, Cruz Azul

Location: Mexico DF, México.
Industry: Engineering, Construction, and Operations
Type of Company: Private
Products&Services: Production and distribution of pre-mixed concrete.
IT Solutions: SAP Profitability&Cost Management.
Partner: BINTECH

Products & Services:

  • Production and distribution of pre-mixed concrete.
  • Website: www.concretoscruzazul.com
  • SAP Solutions: SAP Profitability & Cost Management.


  • Obtaining accurate data on commercial operations.
  • Building a profitability analysis platform to support the company’s expansion.
  • Obtaining data on costs to support the commercial department.


  • Deployed SAP® BusinessObjects™ Profitability & Cost Management application.
  • Aligned cost processes to new structure.
  • Implemented a leadership strategy with each head of department to manage change.

Why SAP?

  • It favored the standardization process that Cruz Azul was seeking.
  • It was aligned with the new corporate initiative.
  • It integrated easily with SAP ERP & with other core transaction systems.


  • 16 weeks.


  • Achieved product & customer profitability across complex delivery channels.
  • Streamlined workflows between production and purchasing.
  • Improved production planning based on cost drivers & operational expenses.